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Marketing guarantees the "ifs" in business. |
Contact us: (404) 829-3430
1. The first time a man looks at an ad, he doesn't see it.
2. The second time, he doesn't notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.
5. The fifth time, he reads the ad.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, "Oh brother!"
8. The eighth time, he says, "Here's that confounded thing again!"
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he will ask his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks it might be worth something.
14. The fourteenth time, he remembers that he wanted such a thing for a
long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it someday.
17. The seventeenth time, he makes a memorandum of it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys the article or instructs his
wife to do so. (Thomas Smith 1885)
According to the Small Business Administration, 85% of companies fail in
the first 5 years, and of those that survive, 95% of them will not reach $1
million in sales. Why? Because they have failed to determine their target
market's true purchasing motive.
Recent studies show that the following is true when consumers purchase a
product/service:
- 30% are definitely not interested.
- 30% think they are not interested.
- 30% are not thinking about it.
- 6% are open to it.
- 4% are actually buying it.
How do you rise above the noise and clutter when more than 30,000
messages are viewed each day? What is your tactic for making sure that
the 6% who are open to purchasing your product/service actually purchase
it?
The Brison Group is an integrated marketing firm that specializes in
garnering press coverage for your small business or emerging brands. Our
clients are creating success in the following industries: food, sports,
entertainment, and professional services. As an Atlanta based company,
The Brison Group combines several years of public relations experience,
hundreds of nationwide media contacts and a passion for business
marketing to bring you the perfect public relations campaign to fit your
budget.
We offer local, regional and nationwide public relations campaigns aimed at
your company's prime demographics. Utilizing the media as a powerful
outlet, The Brison Group uses its connections, expertise and creative
writing skills to capture the attention of sought-after journalists, who in turn
recommend your product or service to the public-- your consumers.
Call (404) 829-3430 for a free consultation.
"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage
and it will show up in your increased success and income."-- Jay Abraham
and it will show up in your increased success and income."-- Jay Abraham
| True Business Guerrillas Market where You can Win. |
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| TBG In the News Take Your Business On a TRIP Featured in the January 2010 issue of Healthy, WealthynWise Check out our GroupThink Session blog! |